Chapel Hill UMC has a special account with a financial institution that allows us to accept donations of securities. Giving a gift of appreciated stock directly to Chapel Hill is tax-deductible for the full market value of the stock on the date of donation, and there are no capital gains taxes to pay (a double-tax break). If your stock has risen in value since purchase, donating it directly to our securities account is preferable. We will immediately liquidate the stock and deposit the funds in our general operating account, unless otherwise designated by the giver. However, if it has lost value, it may be more advantageous for you to sell it first and then donate the profits as cash, so that you can recognize your tax loss. Always consult your financial and tax advisors before making a charitable stock donation.